Client: BBC Worldwide

Brief: A variety of projects based around the global phenomenon that is Top Gear, including comedy-based annuals, collectible trading card games, glossy supplements for the monthly print magazine and luxury ‘special edition’ booklets for best-selling video games.

Approach: While each project varies depending on individual requirements, what underpins them all is both an undying love of cars and motoring and an attitude that is both respectful of the subject matter yet irreverent in tone. This basic foundation is where we start, before applying Red Giant’s own high quality design values to the task, resulting in a product that feels like a natural extension of the core television programme.

Result: A continuing working relationship with both the Top Gear team and the greater reaches of BBC Worldwide, and a series of highly acclaimed and commercially successful print-based products.