Client: Prism UK / Infiniti

Brief: To create a composite team logo incorporating Red Bull Racing and the Infiniti logo to promote the sponsorship deal, then incorporate that logo in supporting collateral including nomadic displays, roll-up banners, show car information boards, guest passes, ticket wallets and world-wide Press promotion.

Approach: We created a composite logo that encapsulated both logos within a key line, always with the strap line ‘Inspired Performance’. The marketing material itself had to portray the Red Bull Racing colours whilst combining the simplicity of Infiniti’s marketing for road cars. We utilized a carbon fibre texture to portray F1 technology whilst using Infiniti accent colours.

Result: The material produced has enabled the client to maximize the delivery of the sponsorship programme on a world-wide basis. Red Giant’s work has appeared in four of China’s leading newspapers amassing readership in excess of 13 million per week.