Client: City Events

Brief: Design and code a series of HTML emailers and print adverts for the Polo in the Park event in June 2011.

Approach: As well as creating the overall branding theme for the event’s marketing, the core products were a series of HTML emailers, each specifically branded for different audiences. This was mainly achieved through use of select photography to aim each mailer towards its target audience, while retaining the same, size-adaptable underlying template for a quicker turnaround as new requests were made by the client. On top of that, custom marketing material was created for specific branded events (e.g. the Veuve Clicquot music festival).

Result: A well-attended event and positively impacting event branding led to a successful project on all counts.