Client: CCP Games, Reykjavik

Brief: Complete creation, design, ongoing production and mail fulfilment of the official quarterly magazine dedicated to CCP's hugely popular online game, EVE Online.

Approach: To appeal to the diverse audience, we abandoned the traditional 'gaming magazine' cliches in favour of a more heavily designed visual style to give sufficient weight to the in-depth nature of the editorial content. Unlike many 'genre' magazines, EON is treated more like a glossy lifestyle product than a narrow-interest publication.

Result: Now in its sixth year, EON has been an unqualified success, gaining critical and commercial favour with the players of EVE and becoming an integral part of the game's community.