Client: Daiwa Capital Markets

Brief: Design and produce the annual financial reports for one of the world’s largest investment banking groups.

Approach: While the head office for Daiwa is in Japan and elements of Far Eastern design concepts are often used, the report still aims to reflect the client’s mainly global operations in terms of the imagery and iconography used. While understandably text and data-heavy in places, the report still achieves an accessible and inviting feel, allowing it to appeal to as wide an audience as possible. A perfect mixture of pleasing aesthetics and usability.

Result: Extremely pleased response from client and the group as a whole, which has led to a five-year plus working relationship including the design and production of further print-based products.