Client: BBC Worldwide

Brief: Conceive, design, produce and deliver the 2011 Grand Prix official ‘season preview’ magazine for the BBC.

Approach: Being responsible for the entire magazine from initial conception phase right through to final production, we started with content commissioning and an initial design direction that would reflect the excitement and anticipation of both the racing season ahead and the BBC’s coverage. Custom illustrations were used for detailing each of the season’s courses, while on-site photography at various testing circuits provided stunning imagery.

Result: One of the BBC’s best-selling F1 magazines, easily outselling the competition.